Hi, my name is
Noelle Sumner
It’s really great to meet you.
I'm a creative consultant based in Los Angeles, specializing in strategizing and curating social media content for clients of various scales. I prioritize human-centered visual storytelling and community-driven strategies in all of my work. Outside of my social media orbit, you can find me food-blogging, practicing yoga, exploring LA, and trying to be a good human every day.
I’m happy you’re here. Can I help you with...
social media strategy & management
live event production
TikTok
marketing
influencer marketing
What I Do
video editing
community management & engagement
social re-branding
Writer + Vlogger
I enjoy taking my followers through the drab and dreamy bits of my life by sharing thoughts and experiences through blog posts and videos.
Event Host
I bring a whole new meaning into the phrase "no dull moments." Who says professional can't be fun?
content creation
Gen-Z marketing strategy
Product Endorser
I work with brands whose values align with mine and whose products have proven to be life-changing.
creative direction
01
SOCIAL MEDIA
SKINIT
SKIN AUTHORITY
BLURB
aSSISTANT, SOCIAL MEDIA
Organic Social Media Strategy
Content Curation via UGC
Social Media Copy
Content Coordination
Community Management
Channels Managed:
Instagram, YouTube, LinkedIn
Total Audience: 393,000
social media specialist
Organic + Paid Social Media Strategy
Social Media Management
Creative Direction-Photoshoots
Paid Advertising
Community Management
Channels Managed:
Instagram, TikTok, Facebook, X, Pinterest
Total Audience: 500,000
Social media consultant
Organic Social Media Strategy
Social Re-Branding
Community Management
Channels Managed:
Instagram, Facebook, X
Total Audience: 3,000
BLURB
July 2022 - PRESENT
Making print cool again, one social post at a time.
Kidding, print already rocks. And the Blurb social community is a prime example of that.
I was tasked to revive Blurb’s lacking social community when I came on board in 2022, and I did so by curating human-centered social content derived from cultivating unique user generated content and gathering corresponding author testimonials.
This strategy contributed heavily to the success of Blurb’s Instagram engagement YoY, and also showcased how much a user can appreciate a brand’s engaagement with them and their work.
169%
Increase in IG engagement
151%
Increase in IG shares
226%
Increase in IG saves
**YoY, January 2023- January 2024
BEFORE
Limited UGC
Lack of consistency
Lack of product showcase
Limited educational content
A focus on UGC
Increased educational content
Clearer content cohesion
AFTER
SKINIT
June 2020 - june 2022
As the sole social strategist, content coordinator/producer/creator, influencer marketer, and community manager for Skinit, I was always pretty busy creating cool things.
When I joined the Skinit team in 2020, I noticed a low level of engagement, and I wanted to find ways to change that. Some of those ways included:
- Launching a TikTok page to engage with a younger audience, who could be even more likely to utilize Skinit to create a case or skin (existing social audiences skewed older.)
- Hosting monthly giveaways of the newest tech products.
- Highlighting community members through the #SkinitMade hashtag on socials.
- Finding creative ways to interact with audiences and fellow brands on Twitter.
TIKTOK
2208
40
57
876
2188
68
1142
70
1097
51
958
48
I cross-promoted the launch of Skinit’s TikTok page across all of our social channels and integrated following @skinitmade to count as entries in our monthly giveaways.
Between capitalizing on trending audios and content Ideas to entice new audiences, to gathering community on existing channels and bringing them over to Tiktok, I was able to grow the Skinit account from 0 to 10,000 followers In just over 9 months.
300%
Boost In engagement YoY
10K
New followers
22%
Increase In site traffic
**YoY, January 2021- January 2022
INSTAGRAM
Skin authority
FEBRUARY 2021 - JUNE 2021
132%
Increase in IG following
I was brought on by Skin Authority CEO Celeste Hilling to create a social media launch campaign for her podcast,
“Bare Skin with Celeste”.
I worked closely with Hilling to ensure her voice, aesthetic, and personality was reflected throughout the content I designed, and of course in the cross-promotional posts I created on her account.
200
New podcast listeners on Apple Music
52%
Increase in engagement on Hilling’s personal channels
**February 2021-June 2021
Cross
promotional
content
CREATOR PARTNERSHIPS
02
Blurb Holiday Campaign
2023
OBJECTIVE:
Create a holiday-centered product unboxing campaign that boosted brand awareness, Increased new customer acquisition, and showcased the ease of use of Blurb’s BookWright Software.
@malloryonthemoon
@expecting_grey
@couplagoofs
@wizardlizardlily
@couplagoofs
@finleythegoldenbear
500%
Above Target Customer Acquisition Goal
24%
Lower CPR than static advertisements
45%
Lower CPM
900K
Accounts reached
154K
Impressions
6K
Engagements
Blurb Partner Program
EST. 2023
OBJECTIVE:
To build lasting relationships with creative professionals, and to showcase the highest quality of work to new and returning Blurb audiences on social.
Skinit Product Gifting Program
2023
OBJECTIVE:
Offer free, customized products to creators in the gaming, pet, tech, lifestyle, and other applicable industries to increase brand awareness and engagement with a limited marketing budget.
@rikkichu
@alcremiesundae
@briannaxo
@freddysotero
@gutzyaiden
@thegreatgwen